
Water pollution is a pressing issue that affects communities worldwide, but several companies are actively contributing to the fight against it. These companies are committed to cleaning up plastic pollution, developing innovative solutions, and raising awareness about the importance of water conservation. For instance, Adidas has partnered with Parley for the Oceans to create sneakers made from recycled marine plastic, while organizations like Charity: Water raise funds for clean water projects globally. Additionally, educational initiatives such as Project WET teach students about water management and protection, and research institutions like the Columbia Water Center develop evidence-based solutions for global water issues. These efforts demonstrate the diverse range of actions being taken to address water pollution and inspire hope for a sustainable future.
| Characteristics | Values |
|---|---|
| Companies that help with water pollution | Adidas, Rubber Maid, West Paw, ClifBar, The Ocean Cleanup |
| Companies that help with water scarcity | Generosity.org, Pure Water for the World, Blood:Water, Hope of Life International, Lifewater International, Project WET, Clean Water Action, Water Aid, Pacific Institute, World Water Council, Columbia Water Center, Charity: Water, US Water Alliance |
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What You'll Learn

Companies raising awareness about water pollution
Water pollution is a pressing issue that affects millions of people worldwide. Many companies are stepping up to help address this problem by raising awareness about water pollution and its impacts. Here are some notable examples of companies that are actively contributing to the fight against water pollution:
Project WET
Project WET (Water Education for Teachers) is an organization that aims to educate people about water issues, particularly the younger generation. They provide instructional materials and resources to help teachers instruct their students about crucial water concepts, such as managing and protecting water resources. By targeting students, Project WET helps foster a generation that is conscious of water conservation and the importance of clean water.
Clean Water Action
Clean Water Action has been advocating for legislation to protect water resources in the United States for over 40 years. They have promoted landmark legislation such as the Clean Water Act and the Safe Drinking Water Act. Clean Water Action continues to work tirelessly to close legal loopholes to prevent the pollution of freshwater resources. Their efforts are focused on ensuring that communities have access to safe and clean water.
Water Aid
Water Aid is an international non-profit organization that has been providing access to clean water to communities worldwide for over 30 years. They have helped more than 20 million people gain access to clean water through water projects and changing government policies in 26 countries. Water Aid focuses on serving the poorest communities and ensuring that they have sustainable access to this basic necessity.
The Ocean Cleanup
The Ocean Cleanup is a non-profit organization dedicated to removing plastic pollution from the world's oceans and rivers. They have set an ambitious goal of removing 90% of floating ocean plastic by 2040. To achieve this, they employ a dual strategy of intercepting plastic in rivers and cleaning up accumulated plastic in the oceans. The Ocean Cleanup has conducted the largest cleanup in history, removing millions of kilograms of plastic to date.
Columbia Water Center
The Columbia Water Center, based at Columbia University, takes on a research-based approach to address global water issues. They develop evidence-based innovations and implement large-scale projects, such as rainwater harvesting and groundwater recharging systems in Africa, and water management strategies in China's Yangtze River basin. Their research covers a range of topics, including water security and the water-food-energy nexus.
US Water Alliance
The US Water Alliance is a national nonprofit organization that works to address pressing water challenges in the United States. They aim to educate the nation about the true value of water and promote the One Water movement, which advocates for a collaborative and integrated approach to managing water resources. The US Water Alliance brings together diverse stakeholders to develop transformative solutions and ensure a sustainable and equitable water future for all.
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Companies providing access to clean water
Clean water is a basic necessity for life, but it is not a reality for most of the global population. 750 to 771 million people around the world lack access to clean drinking water every day. This has severe consequences, as it prevents girls from getting an education and inhibits people's ability to work and start businesses.
However, several companies and organizations are committed to providing access to clean water and addressing the global water crisis. These entities are making a significant impact by providing financial support, implementing innovative solutions, and raising awareness about water conservation and sustainability.
Water.org
Water.org is a global nonprofit organization co-founded by Matt Damon that provides smart solutions to break down barriers between people living in poverty and access to safe water and sanitation. They have helped empower more than 76 million people with access to safe water and sanitation in 179 partners around the world. In 2020, they partnered with Bank of America to provide a $1 million grant to empower 100,000 people in southern India to obtain safe water and sanitation solutions.
WaterAid
WaterAid is part of a global federation that works in over 30 countries to provide long-term solutions for access to clean water and improved sanitation. Their projects focus on the hardware of taps, pipes, and toilets, as well as hygiene education, climate resilience, and maintenance. To date, they have reached 28.5 million people with clean water and 29 million people with decent toilets.
Hope Rising Together
Hope Rising Together, formerly known as Let Them LOL, is a water organization that serves Sierra Leone. They build and maintain wells to provide poverty-stricken communities with access to safe water. The organization has completed over 145 wells, bringing water to 53,633 people in Sierra Leone.
Blood:Water
Blood:Water is a water organization that partners with African grassroots organizations to bring clean water and HIV/AIDS support to nearly one million people in 12 countries. They provide various solutions, including toilets, handwashing stations, and services preventing mother-to-child HIV/AIDS transmission, allowing local partners to choose the best options for their communities.
Pacific Institute
The Pacific Institute is a leader in producing research and informational resources about water conservation. They provide frequent reports on global water conservation issues, including sustainability, water conflicts, and water use for agriculture and energy. Their comprehensive report, "The World's Water," is published every two years, providing valuable data and analysis about the world's freshwater resources.
Other Notable Mentions
- Generosity.org: A water organization that has completed over 800 water wells in 20 different nations, helping communities access clean water.
- Safe Water Network: An organization that provides education, equipment, and technical services to manage and monitor water stations, reaching 20 million people.
- Lifewater International: A Christian water development organization serving vulnerable children and families in East Africa and Southeast Asia by teaching them about water poverty solutions and good hygiene practices.
- Pure Water for the World: An organization that has partnered with over 750 communities in Haiti and Honduras to provide critical resources and education to ensure safe water, improved sanitation, and adequate hygiene.
- Project WET: An organization that helps educators teach students about important water concepts such as managing and protecting water resources.
- Columbia Water Center: A research-based organization at Columbia University that develops innovations to address global water issues, such as large-scale rainwater harvesting and groundwater recharging systems.
- P&G: Their clean water initiative, Pur, has brought clean water technology to over 75 countries, helping families stay healthy and capable of performing daily tasks.
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Companies tackling plastic pollution
While plastic pollution is a pressing global issue, some companies are taking steps to address it. Adidas, for instance, has partnered with the non-profit Parley for the Oceans to create the "UltraBoost" sneaker, made from recycled marine plastic. Each pair of these popular shoes incorporates an average of 11 plastic bottles, with recycled plastic used in the laces, webbing, heel lining, and sock liner covers. Adidas sold one million pairs of UltraBoosts in 2017, and the company has expressed its ambition to produce all its products from recycled ocean plastic by 2024.
Another company, West Paw, has diverted 12.6 million plastic bottles from landfills through its use of "IntelliLoft" eco-fibers in its dog pillows, beds, and toys. Similarly, ClifBar, a power bar company, has demonstrated a strong commitment to zero waste. They have switched to using 100% recycled paperboard for their packaging and have redesigned their SHOT BLOKS packaging to save 25,000 pounds of packaging annually. ClifBar's headquarters is LEED Platinum certified, and the majority of its electricity and hot water are sourced from solar energy.
Some companies are also focusing on reducing plastic waste. For example, Rubber Maid offers reusable food containers as an alternative to plastic wrap, plastic bags, and plastic bottles. The company's Green Living website provides tips on recycling and living a less cluttered life. Additionally, Red Lobster has pledged to eliminate plastic straws from its restaurants to protect marine life, becoming the first large casual dining company to make such a commitment.
There are also collaborative initiatives, such as the New Plastics Economy Global Commitment, which involves prominent companies like H&M, Unilever, Coca-Cola, PepsiCo, L'Oreal, and Nestle. This initiative promotes a circular economy for plastic, encouraging the reuse and repurposing of plastic materials. Circulate Capital, an investment firm, is also working to address plastic waste in Southeast Asia by improving waste collection and creating markets for collected materials. While some environmentalists have criticized certain initiatives as "greenwashing", these companies' efforts represent a step towards reducing plastic pollution.
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Companies promoting water conservation
Water scarcity is a pressing issue, with 780 million people worldwide lacking access to clean water. This number is expected to increase to a 40% global shortfall in freshwater by 2030 unless water supply management improves. However, several companies are actively promoting water conservation and helping to address this crisis.
Microsoft
Microsoft's Silicon Valley campus is one of the first net-zero potable water tech campuses globally. All non-drinking water used on the campus comes from rainfall or recycled water on-site rather than municipal sources. The company is a member of the U.N. CEO Water Mandate, a collaborative water stewardship effort of corporations and NGOs. Microsoft's AI for Earth program is a $50 million commitment over five years, which will provide artificial intelligence tools to community organizations tackling environmental challenges, with 20% of grantees working on water-related projects.
Marks & Spencer
Marks & Spencer released Plan A 2025, an updated version of its sustainable business transformation program. As part of this initiative, the company pledged to implement water stewardship programs for the most material and at-risk watersheds in its food, clothing, and home supply chains.
Adidas
Adidas has partnered with the non-profit Parley for the Oceans to develop the UltraBoost sneaker, made from recycled marine plastic. The average pair of UltraBoosts incorporates 11 plastic bottles into the shoe laces, webbing, lining, and sock liner covers. The company sold one million pairs of UltraBoosts in 2017 and has expressed its intention to produce all its products from recycled ocean plastic by 2024.
Columbia Water Center
The Columbia Water Center at Columbia University develops evidence-based innovations to address global water issues. They have implemented large-scale rainwater harvesting and groundwater recharging systems in Africa and water quantity and quality management strategies in China's Yangtze River basin.
Pacific Institute
The Pacific Institute is a leader in producing research and informational resources about water conservation. They provide frequent reports on water conservation issues, including sustainability, water conflicts, and water use for agriculture and energy. Every two years, they publish The World's Water, a comprehensive report on the world's freshwater resources.
World Water Council
The World Water Council is an international organization that promotes political awareness and action on water conservation issues. They bring together participants from the international water community to exchange ideas and develop partnerships.
While these companies are making significant contributions to water conservation, it is essential that more businesses recognize the importance of water stewardship and take proactive measures to address this pressing global issue.
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Companies funding water projects
Water infrastructure is funded by local, state, and federal government sources, with key financing coming from state and local governments, water rates and surcharges, municipal bonds, and private capital. The US EPA, USDA, and HUD are the main sources of federal funding for drinking water, wastewater, and stormwater infrastructure.
In addition to federal and state resources, nonprofit foundations have provided funding for water infrastructure. For example, Water.org, a non-profit organization, has funding partners that support innovative water and sanitation solutions. Since 2020, Acqua for Life has supported five Water.org projects across four countries, and Amazon pledged $10 million to support their work. Other companies that have partnered with Water.org include Armani, Reckitt, and Target.
There are also several for-profit companies that are helping to fund water projects and reduce plastic pollution. For example, Adidas has partnered with the non-profit Parley for the Oceans to develop a shoe made from recycled marine plastic. The "UltraBoost" sneaker incorporates an average of 11 plastic bottles and has sold over one million pairs. West Paw has diverted 12.6 million plastic bottles from landfills by using "IntelliLoft" eco-fiber in their products. ClifBar, a power bar company, has made significant commitments to zero waste by using recycled paper and discouraging disposable dishes.
There are also several non-profit organizations that are making an impact on global water issues. For example, Project WET helps educators teach students about important water concepts such as managing and protecting water resources. Clean Water Action has promoted legislation to protect water resources in the United States, and Water Aid is an international non-profit that has helped over 20 million people gain access to clean water. Hope of Life International is a faith-based water organization that serves vulnerable children and families in Guatemala, and Lifewater International is a Christian water development organization that serves vulnerable children and families in remote and rural areas of East Africa and Southeast Asia.
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Frequently asked questions
There are several companies and organizations that are actively working towards reducing water pollution and promoting water conservation. Some of these include:
- The Ocean Cleanup: This non-profit organization develops and deploys technologies to extract plastic pollution from oceans and rivers, with a focus on intercepting plastic in rivers and cleaning up accumulated ocean plastic.
- Project WET: This organization educates students about important water concepts and empowers them to manage and protect water resources.
- Columbia Water Center: Based at Columbia University, this center creates evidence-based innovations and implements large-scale projects to address global water issues.
These companies employ a variety of strategies to combat water pollution. For example, The Ocean Cleanup uses advanced technologies to remove plastic from oceans and rivers, while also advocating for a reduction in plastic usage to prevent future pollution. Project WET focuses on education and raising awareness about water issues, ensuring that future generations understand the importance of water conservation and protection. The Columbia Water Center takes a research-based approach, conducting studies and implementing innovative solutions on a global scale.
Yes, there are numerous organizations dedicated to providing access to clean water for communities in need. Some examples include Water Aid, an international non-profit that has helped over 20 million people gain access to clean water through water projects and policy changes. Lifewater International is another organization serving vulnerable children and families in East Africa and Southeast Asia by providing clean water sources and promoting good hygiene practices. Additionally, Hope of Life International operates in Guatemala, aiming to prevent waterborne diseases and providing clean water for just one dollar per child per year.











































